Graphic Communication solutions

Bobby Jackson has some of the wildest tow equipment around.

The earlier trucks had “Old School” painted on lettering and graphics done by someone who obviously knew what he was doing. Very creative use of lines and color. The way things were before computers enabled just about anyone with the funds to buy one. They flooded the market with Helvetica Medium stretched to all proportions and forced into spaces that hurt even the untrained eye to look at.

One of the main drawbacks to paint, is that when the vehicle is traded in, it needs to be re-painted to be re-sold. That means the owner has to take a pretty big hit at trade in time. Vinyl allows the graphics and lettering to be pulled off, making it much more cost effective at trade in.  Bobby wanted the custom look of paint with the removable features of vinyl.

I was able to duplicate the custom airbrush signature logo along with some airbrush look graphics on several of his newer trucks. There were a few  attempts at being creative by a couple of other vinyl printers with some predictable outcomes. Owning a printer doesn’t  mean you know anything about graphic design, but it seems there is no shortage of people who believe it does. After being disgusted with the latest “graphics people” he asked me to fire up a couple new trucks he added to his fleet. This is some Photoshop fire ripping through the sides of a couple tow rigs.